"With nearly 30% of Brits admitting Christmas food shopping is their holiday nightmare, Britsuperstore has analysed the UK's top 10 supermarket chains to find the perfect times to do your Christmas shopping at each one."
"The exact time of day for reductions will vary from store to store, but most will happen just before the store closes. Fresh products with reduced prices will be marked by a red sticker, and are typically reduced as they are at the end of their shelf life."
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