Nike's 12-year deal with the NBA, WNBA, and NBA G League positions the brand strategically to leverage the booming popularity of basketball, including women's sports.
The surge in WNBA viewership with a 115% rise in audience from 2023 underscores the importance of this partnership as it aims to capture a growing market.
The shift towards basketball aligns with Nike's historical roots and emphasizes their commitment to innovation and expanding the reach of women's sports.
With a revenue growth of only slightly above previous years, Nike's CEO sees this deal as a necessary strategy to rejuvenate the brand and boost sales.
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