In 2025, Barnes & Noble will open at least 60 new stores, surpassing last year's 57 openings and marking a significant revival in physical bookstore locations. This resurgence follows over a decade of closures, peaking in 2023 when 30 new stores opened. The chain attributes its success to strong sales and a new strategy empowering local booksellers. The rise of digital fatigue and social trends like TikTok's #BookTok appear to be fueling a renewed interest in reading and community spaces, prompting the chain to open stores in prime locations across the U.S.
"Barnes & Noble is experiencing strong sales in its existing stores and has been opening many new stores after more than 15 years of declining store numbers."
"In 2024, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019."
"2025 marks a new era for Barnes & Noble and other bookstores thanks to factors like digital fatigue, TikTok's #BookTok, and the loneliness epidemic."
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