B.A.B.E. of Brooklyn embodies six decades of family legacy, producing small-batch, organic hair products crafted by Wil Allen, honoring the women in his life.
Wil Allen reflects on the hard work of his mother, a licensed cosmetologist, and her foundational role in inspiring the B.A.B.E. of Brooklyn brand.
Despite pandemic challenges, Allen was determined to continue building B.A.B.E., emphasizing community support and the brand's dedication to high-quality, organic ingredients.
The brand’s growth includes collaborations with notable companies, showcasing the appeal of its organic product line and the heartfelt connection to family.
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