Australian ugg boot maker forced to rebrand after trademark battle with American rival
Briefly

"This is not just about me; it is about Australia taking back 'ugg.' The trademark should never have been given in the first place to the US." - Eddie Oygur, owner of Australian Leather, emphasizing the collective Australian sentiment regarding the term "ugg."
"We've been proudly making Australian boots for over five decades and three generations, and we also own the trademark here in Australia, New Zealand, where the boots originated." - Todd Watts, owner of Since 1974, highlighting the longstanding heritage and ownership of the ugg boot in its origin countries.
Read at Business Insider
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