AT&T is introducing a new feature for Android users that allows incoming calls from businesses to display the reason for the call, improving user awareness and reducing unwanted communications. Businesses must enroll in the TruContact Branded Call Display program to utilize this feature. Callers will see the business name, number, and reason for the call, helping users make informed decisions about answering. This enhancement follows a previous rollout that showcased logos for verified numbers, enhancing call legitimacy and potentially increasing pickup rates for these calls.
Starting soon, you'll be able to see why a business is calling you on the incoming call screen, helping to avoid unwanted calls.
...enrolled businesses will select a reason for the call, like 'Customer Service' or 'Delivery,' which improves user awareness and call engagement.
It's only open to businesses in the TransUnion TruContact program, ensuring a higher pickup rate for legitimate callers.
Research shows consumers still prefer calling for communicating with businesses, especially for urgent, personal, or high-value issues.
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