"The Advertising Standards Authority for Ireland (ASAI) said the video broke the country's advertising rules by presenting betting as a way to make money and ease financial pressure. The ruling came after two viewers complained about a sponsored video that appeared on YouTube. In the ad, a woman is shown holding a baby beside the words, "It's hard to pay my rent and take care of my babies," before the message shifts to a striking promise: "But I made $8,500 last month.""
"Those who complained argued the message suggested gambling could provide a steady income and even fix serious money worries. They warned that the framing risked appealing to people already under financial strain and could encourage irresponsible behaviour. TonyBet told the regulator it had taken the advert down as soon as the problem was flagged. The company said the campaign had been handled by an external affiliate and had gone live without passing through its usual internal compliance checks."
"Even so, the ASAI's Complaints Council decided the ad breached several sections of the Irish advertising code covering gambling. The rules make clear that marketing must not present betting as a reliable source of income, push excessive play, or imply that gambling offers a solution to debt or hardship. In its published decision, the council focused on the claim "But I made $8,500 last month." It said that line gave a strong impression that significant earnings were achievable through gambling."
A TonyBet YouTube advert was judged to have breached Irish gambling advertising rules by presenting betting as a way to make money and ease financial pressure. The ad showed a woman holding a baby with captions about struggling to pay rent, then claimed a monthly earning of $8,500. Two viewers complained that the messaging suggested gambling could provide a steady income and might appeal to people under financial strain. TonyBet said it removed the advert, blamed an external affiliate for bypassing compliance checks, and pledged tighter approvals and staff training. The ASAI concluded the ad breached multiple code provisions prohibiting portrayal of gambling as a solution to hardship.
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