Are Wellness Festivals the New Music Festival?
Briefly

The Alma Festival event, hosted in Ibiza, merges music with holistic health practices, focusing on themes like biohacking and sound healing to enhance wellbeing.
Participant interest in wellness travel is increasing, especially among younger generations seeking transformative experiences, blending healthy practices with the enjoyment of vibrant cultures.
"Longevity is a key pillar of what we do," says Alma Festival founder Talana Bestall, emphasizing the festival’s focus on health practices that promote a long, fulfilling life.
Today’s wellness festivals are evolving beyond their traditional roots, appealing to a new generation craving experiences that address both physical and mental health.
Read at Conde Nast Traveler
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