"Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose," stated the company. This clarifies Apple's position and aims to alleviate concerns regarding privacy and data use involving Siri.
Despite allegations in a 2019 class-action lawsuit, Apple reassured users by explaining revisions in their policy regarding Siri quality control testing. They now require explicit opt-in for data retention, maintaining a focus on privacy.
The plaintiffs in the lawsuit expressed concerns about targeted ads appearing after discussing specific brands, leading to speculation that Apple sold Siri recordings. However, Apple continues to deny these allegations and emphasizes the protective measures put in place for user data.
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