"We realized they were hacking our note-taking app for teaching," Minh Tran, chief operating officer at Goodnotes says, by using the app's "presenter mode" as a de facto digital whiteboard. This insight led them to recognize the significant role their product was playing in educational settings, prompting the development of targeted features that cater specifically to teachers' needs.
Tran says Goodnotes wanted to explore how to make the product "so simple and so intuitive for the teacher to use, so that their onboarding is as quick as possible and as painless as possible." This commitment reflects the company's goal to enhance usability for educators who may not be tech-savvy.
"Observing users in action is far more powerful than just an interview," Rowena Chung, the team lead on Classroom, says. "It gave us a lot of insights on where to focus and improve." This hands-on approach to understanding user behavior led to significant improvements in the app's design for educational purposes.
Goodnotes tested Classroom with 16 schools in Hong Kong, all of which purchased the software upon its release. This successful trial demonstrates the product's effectiveness and the immediate demand for integrated educational tools in diverse learning environments.
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