"We are trying to create an antidote to the mindless scroll," said Adam Rubin, a New York Times best-selling children's author and partner at Art of Play. "In the traditional magic shop, everything has a trick. Here, everything that feels magical, the more you learn about it, the more magical it becomes."
"I had been interested in puzzles and optical illusions for a long time but had no idea about starting a business, so I so reached out to the coolest small business I knew about, which was Art of Play," said Rubin. "We talked for a while and joined forces to create what is now a curiosity shop."
"A lot of times when people think about play, they immediately think of children, but grown-ups need play too," Rubin explained. "We want to present these amusements of curiosity with a level of design and sophistication that an architect would appreciate."
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