American Airlines is rolling out new boarding technology nationwide to reduce line-cutting, with successful tests at select airports showing positive feedback from both customers and staff.
The technology alerts gate agents when passengers board outside their assigned group, helping to reduce crowding near gates, which has been notoriously labeled as 'gate lice' by frequent flyers.
Julie Rath emphasized that boarding with assigned groups is significant for customers, enhancing their travel experience tied to AAdvantage status or fare purchase.
As American Airlines prepares for the Thanksgiving holiday, the new boarding system will help improve efficiency at busy hubs, potentially benefiting nearly 8.3 million travelers.
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