Hard seltzers and non-beer canned drinks like gin and tonics have transformed from lighter alcohol options to higher ABV beverages, changing consumer perceptions.
These ready-to-drink alcoholic beverages have evolved considerably; what started as a light alternative is now a diverse and potent segment of the alcohol market.
There’s an alarming trend where people are now opting for stronger prepackaged drinks; with ABVs higher than traditional hard seltzers, caution is advised.
With brands owned by Anheuser-Busch reporting double-digit growth in spirits-based products, the appeal of these ready-to-drink options is undeniable and rapidly growing.
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