Rufus aims to provide users with a significant advantage by offering direct access to price history and product information, simplifying the buying process and enhancing transparency.
Amor Avhad, founder of Glass It, stated, 'Amazon making moves to provide price history data directly to users is good for all of us as consumers who are looking to make informed buying decisions.' This highlights the potential benefits of competition.
Despite criticism surrounding its transparency, Amazon is making strides in price visibility, alerting users to changes in product prices, thus fostering a more informed shopping experience.
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