Amazon's decision to end its 'Try Before You Buy' program results from its limited customer reach and the advancement of AI-powered fitting technologies.
The spokesperson emphasized that as customers increasingly make use of features like virtual try-on and personalized size recommendations, the traditional 'Try Before You Buy' model becomes less relevant.
Initially launched in 2018 as Prime Wardrobe, the service allowed Prime members to order items to try at home, reflecting a shift toward accommodating online shopping preferences.
Despite ending the 'Try Before You Buy' option, Amazon reassured customers that they can still benefit from its free return policy across the apparel department.
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