The video came out during the pandemic, depicting Blackstone in a comedic light, even incorporating jokes about pandemic life like social distancing and unkempt hairstyles.
The holiday season video's concept revolved around a fake news station where executives humorously addressed their firm’s monumental goal to achieve $1 trillion in assets under management.
Blackstone's holiday videos continue to evolve with varied themes and increased budgets, showcasing humor and creativity while celebrating the firm's culture and resilience through challenges.
This particular holiday video was marked by self-deprecating humor about finance industry jargon and long work hours, refreshing the corporate narrative with a comedic twist.
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