Brett Catlin, Alaska Airlines' Vice President of Loyalty, stressed the airline's focus on leveraging its home market of Seattle as it expands long-haul flights to compete with Delta. He noted, "Fifty-five percent of the seats that leave Seattle everyday are on Alaska," indicating a strong local loyalty that the airline aims to capitalize on during its expansion efforts and how this evolution reflects a long-standing customer relationship.
Commenting on the merger with Hawaiian Airlines, Catlin mentioned its positive impact on Alaska's operational capabilities, stating, "The merger will create a network of 141 destinations, reciprocal lounge access, and shared usage of the airlines' loyalty programs," highlighting how this strategic move enhances the overall offering and infrastructure of Alaska Airlines.
Catlin also addressed potential changes to Alaska's Mileage Plan, mentioning consumer feedback: "A majority of guests want to earn based on revenue... they're compensated on the amount they spend," which indicates a shift towards aligning loyalty programs with broader consumer trends across industries.
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