Research from Airbnb and Get Safe Online highlights the prevalence of holiday booking scams in the UK, ranking just below credit card fraud. Despite 68% of surveyed individuals feeling confident in identifying fake ads, many struggle to recognize AI-generated images. Airbnb is responding to rising concerns by providing safety tips for consumers, including avoiding direct bank transfers and recognizing secure booking platforms. With the Easter booking season approaching, experts emphasize the importance of vigilance against fraud.
As people look to plan their Easter break, holidaymakers should remain vigilant when browsing for their trips. New technologies are fast emerging and using trusted platforms to book, pay and communicate is the best way to beat potential fraudsters.
This year it's more important than ever to stay alert when it comes to booking a holiday.
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