The packaging for Mattel's new fashion dolls accidentally directs consumers to Wicked.com, a pornographic website, instead of the intended WickedMovie.com.
Mattel issued an apology, acknowledging the misprint and urging consumers to discard the packaging, highlighting the error's inappropriateness for children.
This incident comes right after Mattel began using Adobe's AI tool to design its packaging, raising questions about oversight in the production process.
Despite the misprint, the dolls are fetching high prices on eBay, prompting a dilemma for parents and collectors about the product's value.
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