The NAD found that the language T-Mobile used was ambiguous and could mislead consumers regarding potential savings when comparing it with Spectrum Mobile in certain markets.
Charter’s challenge highlighted that potential customers could interpret T-Mobile's claims as including Spectrum Mobile, which could lead to consumer confusion about actual savings.
T-Mobile's claim that families can save 20% was deemed misleading during an expedited review by NAD, prompting a recommendation to clarify competitive comparisons.
NAD recommended that T-Mobile adjust its advertising to clearly define its competition after Charter's complaint about misleading savings claims in their commercial.
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