"We don't want to dictate how streetwear should look. We want to give a stage to those who drive streetwear as a form of cultural expression," states Daniela Klaeser, Team Lead for Streetwear Buying at Zalando. "There are numerous communities, for instance in Antwerp and Warsaw, that are creatively active in the fashion scene and beyond. We aim to support that," she adds.
Through an interactive map, customers can engage with a wealth of inspiring content including interviews with local trendsetters and insights into selected hotspots that shape each city's streetwear aesthetic.
At the heart of this initiative is Zalando's Trend Spotter, a tool that compiles the most relevant styles and products from a plethora of European fashion hubs every week.
Cultural Ties invites customers to explore the vibrant streetwear communities in Europe's major cities, showcasing the hottest local brands and looks through engaging multimedia.
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