A year after taking on Intel's NUCs, Asus poised to strike
Briefly

Asus is viewing its first year of NUC stewardship as foundational, with plans for innovation and growth in the second year focused on custom solutions for clients.
Hsu emphasized that partnerships with Nvidia and Microsoft are crucial for next-gen NUCs, particularly for generative AI applications in customer engagement.
With aspirations to design custom NUCs, Asus aims to address functionality and aesthetics for retailers, pushing the limits of what Intel's NUC can offer.
Asus’s ambition in the NUC sector is fueled by partnerships and a commitment to meeting evolving customer needs in a competitive landscape.
Read at Theregister
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