Supersize televisions only accounted for 1.7% of revenue from all TV set sales in the U.S. during the first nine months of the year, according to market research firm Circana. However, analysts believe these ultra large screens may become a bright spot in an otherwise sluggish TV market. The significant increase in sales of TVs measuring at least 97 inches shows a growing trend towards larger home entertainment systems.
Best Buy, the nation's largest consumer electronics chain, has noticed a shift in consumer preferences, saying, 'It’s really taken off this year.' They doubled their assortment of hefty TVs in stores, bringing in models that range in price from $2,000 to $25,000, catering to the demand for larger screens as part of holiday shopping.
The average price of the biggest TVs (97 inches and over) has dropped significantly this year to $3,113 from $6,662 last year, raising accessibility for consumers. Samsung's early 98-inch TV, priced at $99,000 when first launched, has now seen versions starting at just $4,000, illustrating how improved technology and reduced costs fuel the trend toward larger sizes.
One consumer, Anthony Ash, purchased a 98-inch Sony TV for about $5,000 to enhance his home experience. This trend, reflecting changing consumer preferences, highlights a shift in how people view their home entertainment setups, as many now opt for larger screens that provide a cinematic feel.
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