The Weeknd has announced an immersive pop-up experience called "Hurry Up Tomorrow," in partnership with Spotify, to take place at Hero under Rockefeller Center in Manhattan from January 31 to February 2. This event includes a retail section featuring exclusive products like jackets and tees available for the public without prior registration. Moreover, it features an experiential art installation that immerses fans in the mind of The Weeknd, tying in with his sixth studio album set to release soon. While attendance is free, registration for time slots is necessary for the installation.
Hurry Up Tomorrow, the immersive pop-up experience from The Weeknd in collaboration with Spotify, showcases exclusive merchandise and an art installation related to his new album.
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