This year, Macy's Thanksgiving Day Parade will feature a new Minnie Mouse balloon, marking a collaboration with Disney that also includes exclusive, limited-edition products.
The special interactive AR experience at Macy's Herald Square flagship allows customers to visualize themselves as balloon handlers, enhancing the parade's engagement for attendees.
Minnie Mouse's debut balloon is part of a 90-year history since Disney's first parade balloon of Mickey in 1934, showcasing the enduring relationship between these brands.
The Bronx Zoo will also debut a float titled 'The Wondrous World of Wildlife,' featuring various animals and celebrating its 125th anniversary during the parade.
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