This marks an exciting time as we launch our newest product - frozen-to-thaw Banana Pudding, crafted with our consumers', customers' and the category's needs and desires in mind. We knew we had an opportunity to develop a product line that delivered on what is expected of our brand while also driving incremental growth and excitement for the future.
To get to this moment, we spent extensive efforts understanding a new formulation that stays true to the original flavor made with real bananas that don't melt when thawed.
Upon launching, it will be available as 14oz cups in three flavors: Wafer Cookie Bits, Chocolatey Hazelnut Swirl and Red Velvet Cookie Bits. By December, first-class passengers on domestic United Airlines flights will even be served a 3oz version during their meal program.
New Yorkers can find the Magnolia Bakery Vending Machine dispensing free frozen-to-thaw banana pudding at Cafe Balearica from November 15th - 17th. Work up an appetite dancing to the music and satiate your cravings with free banana pudding.
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