Moscot, a cherished NYC eyewear brand, marked its 110th anniversary with the opening of a new flagship store in Chelsea and a book release in collaboration with Assouline. The ceremonial event featured Harvey Moscot, the fifth-generation president, and his son Zach who spoke about their family's legacy and the significance of the occasion. The book captures the essence of Moscot's rich history starting from when Harvey's great grandfather immigrated from Europe in pursuit of his dreams. This milestone highlights Moscot's enduring commitment to premium eyewear and optical excellence.
Creating this book with them was nothing but a very special project, showcasing so many stories, vignettes, and memories from the past 110 years...
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