Meta's substantial investment in WhatsApp, valued at $22 billion a decade ago, is finally translating into substantial non-advertising revenue, largely driven by the app's business messaging services.
Matt Idema acknowledged the challenges of monetizing WhatsApp as he stated, "It's a really big challenge. How do you build a business on top of this existing messaging product?" This highlights the complexities involved in developing a profitable strategy.
Analyst Mark Mahaney highlighted the significance of Meta's messaging platforms by stating, "They own the two largest messaging apps in the world and monetization there is still very early stage. My guess is that that's now 10% of their total revenue and probably growing materially faster than their two social media assets."
Meta's non-advertising revenue growth, largely driven by WhatsApp, surged 48% year-over-year, showcasing its potential as an integral part of the company's financial strategy.
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