The 76ers' partnership with Color Star seemed promising but quickly unraveled due to a breach of contract and the questionable background of the sponsor.
The partnership was supposed to last for most of three NBA seasons but was aborted after less than one month due to unspecified issues.
Despite claiming expertise in Web3, Color Star's sudden shift from concrete to app development raised eyebrows and led to scrutiny from online observers.
An investigation revealed that Color Star's CEO had a dubious background and the company itself was unremarkable, damaging the 76ers' reputation.
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