Social Learning Theory suggests that individuals, especially children, imitate observed behaviors, making media a significant reference point for behavioral influence.
Bandura emphasized that media often portrays relatable life scenarios, providing viewers with strategies and hope for a better future, facilitating behavioral changes.
Cognitive scripts provide viewers with new behavioral models, enabling them to update and refine their actions based on scenarios depicted in media.
Bicchieri explains that media can shape social norms by offering different behavior models, allowing viewers to navigate and adapt their response in various situations.
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