The article emphasizes the significance of balancing automation with personal insights in hiring to prevent errors and missed opportunities. While automation speeds up the process, over-reliance can lead to issues such as ghost job postings and ineffective candidate assessments. Companies are encouraged to maintain evergreen job listings with clear descriptions to manage candidate expectations. Additionally, asking targeted questions rather than just relying on keywords can provide deeper insights into candidates' qualifications, thus improving hiring efficiency and reducing frustration among applicants.
If you do have evergreen jobs, specify the ongoing nature of the role in your job description (e.g. for talent pooling). You can also indicate hiring timelines.
Relying on keywords isn't the best way to go. Instead, ask direct questions in the application process to gauge true candidate qualifications.
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