Kendrick Lamar's unique promotional strategy resulted in an era-defining rap beef with Drake, transforming minimal social media posts into major cultural events and chart success.
The new album 'GNX' is more approachable than his previous work, incorporating diverse sounds while featuring collaborations with rising West Coast artists, showcasing Lamar's versatility.
Despite the apparent calm in the ongoing beef, Kendrick's absence of direct attacks on Drake in 'GNX' hints at an evolved strategy while still maintaining a subtle edge.
Kendrick's calculated maneuvers in 2024 exemplified a masterclass in music promotion, turning rapid-fire social media updates into substantial public engagement and fan excitement.
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