The Need For Speed series was a pioneer in recognizing that not all racing game fans craved hardcore simulation or cartoon-like antics, bridging the gap.
By its 10th anniversary, Need For Speed had to adapt as the racing game market evolved, where simulations became more sanctioned, and alternatives like Ridge Racer rose.
In 2004, the release of Need for Speed Underground 2 marked the series' revival, cleverly pivoting towards the illegal street racing culture and customized vehicles.
The influence of pop culture, notably The Fast and The Furious and MTV's Pimp My Ride, helped Need For Speed embrace street racing themes, epitomizing status.
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