Ryan Monahan, chief marketing officer at Redcon1, stated, "There's a neat way to bring something back where it'll pay homage to what once was, yet we can do it in a very modern way." This reflects their strategy to revive Jolt Cola while appealing to nostalgia and modern tastes.
Monahan further explained the target audience, saying, "It's that thing of, 'I remember I wasn't allowed to have it and it's come back,' or 'I remember enjoying it and it went away.'" This targeting of emotions suggests a deep connection to Jolt's past.
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