Valentine's Day costs are surging this year with the average price of a dozen long-stemmed roses reaching $90.50, reflecting a 2% increase from last year. Those in Hawaii will face the highest prices at approximately $143 per dozen, while California offers some respite with the lowest average price at $68. The increase in flower prices can be attributed mainly to inflation, despite the availability of 940 million cut flower stems arriving in the U.S. for the holiday, largely sourced from Colombia and Ecuador.
This Valentine's Day, the average price for a dozen long-stemmed roses (red or white) is a staggering $90.50, 2% more than last year.
Erratic weather patterns can play a role in flower production and prices, but this year, flower prices are mostly a result of inflation.
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