NASCAR's upcoming weekend at Homestead-Miami Speedway features three major races, marking the start of a vibrant racing season in South Florida. Despite the excitement, the timing in March faces competition from other local sports events, posing challenges in marketing and ticket sales. Guillermo Santa Cruz, the speedway president, acknowledges these challenges but notes their promotional efforts to boost attendance. Upcoming races in the area, including Formula E and Formula 1, will further highlight Miami as a premier racing destination.
"We've been very aggressive in promoting that we're racing in March, and that it's a quick turnaround from October, but I think we've done a very good job of communicating that to our fans here in South Florida."
"NASCAR in Homestead should mean something big, like the Championship or at least a Chase race."
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