The Miami Heat are set to reintroduce the beloved white Vice uniform from the 2017-18 season, which will replace their traditional white Association uniform for the current season.
"We have been working with the NBA and with Nike for a number of years to try to make this happen," said Michael McCullough, Heat's executive vice president and CMO.
The Vice campaign, which began in 2017-18, featured a range of striking designs, marking the Heat's distinct brand identity in the NBA.
This reintroduction of the fan-favorite uniform showcases the Heat's commitment to its creative marketing and connection with fans.
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