Brightline, the higher-speed rail service in Florida, introduced a new rider loyalty program, Brightline Rewards, aiming to reward customer loyalty after discontinuing popular commuter passes. CEO Patrick Goddard emphasized the program's role in deepening connections with travelers, offering personalized experiences and perks. The initiative is projected to increase ridership by 15,000 monthly, building on a successful February where the company reported over 247,000 riders. The unveiling occurred at MiamiCentral station with support from local tourism officials, marking a significant shift in Brightline’s focus towards longer journeys and customer retention.
Our guests have always been at the center of everything we do, and Brightline Rewards is the next step in recognizing their loyalty.
Management estimates the program 'will help us generate an incremental 15,000 riders per month.'
The company unveiled the program Friday morning with the help of South and Central Florida tourism officials at its showcase MiamiCentral station.
This program rewards all members with valuable perks and an even more personalized travel experience.
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