Miami Beach released a humorous marketing video titled 'Miami Beach Spring Break Reality Check' to caution spring breakers about strict rules and police crackdowns. The spoof portrays a group of friends whose vacation plans suffer due to heavy regulations like parking costs and security checkpoints, highlighting the serious undertone of their lighthearted antics. Produced for $425,000, the campaign aims to echo last year's successes in controlling crowd sizes and ensuring safety during spring break festivities. The city is also promoting a dedicated website outlining these restrictions, emphasizing the importance of adhering to local laws.
Once we got to Miami Beach, things went downhill.
The show is fake ... but the rules ... are very real.
I'd come back to Miami Beach. Just not for spring break.
The city hopes the video will gain traction on social media like last year's viral spring break 'breakup' video.
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