The viral TikTok trend of 'cozymaxxing' revolves around creating a comfortable and intentional living space to promote relaxation amidst life's chaos. Participants adopt practices such as wearing pajamas, lighting candles, and engaging in soothing activities like reading or baking. This trend highlights a shift towards mindful self-care in response to heightened global stress levels. Salina Grilli, a psychotherapist, emphasizes its growing popularity as a way to combat the pressures of hustle culture and encourages individuals to take time for relaxation without guilt.
"Cozymaxxing is [popular] now because we are all tapped out with external stress, hustle culture, and worrying about the future. Cozymaxxing offers permission to rest without having to apologize."
"The goal is to melt away stress and feel as relaxed as possible. It encourages a conscious shift towards relaxation in a world that demands productivity."
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