The Social Power of Live Events

"A large body of research has shown that social connection is vital for our physical and mental health. Much of this research has focused on the important role of close relationships, such as romantic partnerships, friendships, and family relationships. However, some research suggests that weak ties -more fleeting and casual connections-can also be beneficial. So how can people increase their connection to other people, via both strong and weak ties?"

"Brand and colleagues highlight the important role that attending live events could play in creating feelings of belonging and connection. It has been well-documented that loneliness increased during the COVID-19 pandemic, when businesses were shuttered, social distancing rules were in place, and many people avoided their normal social interactions. But less-discussed was that people were also unable to take part in live events, such as concerts, fitness classes, game nights, and sporting events."

"Brand and colleagues surveyed 1,551 users of a popular event management and ticketing website. Users were surveyed both before and after attending events. The researchers classified the events on six dimensions: Active vs. passive: Passive events involve being in an audience, such as a concert or movie, whereas active events involve direct participation, such as a fitness class or hobby-based activity. With others vs. alone with others: Events were classified as with others if participants reported that they attended the"

Social connection is vital for physical and mental health, including benefits from both close relationships and weaker, casual ties. Live events offer opportunities to connect with close companions who attend with us and with strangers encountered there, potentially fostering belonging. Loneliness rose during the COVID-19 pandemic when closures and distancing prevented attendance at concerts, fitness classes, game nights, and sporting events. A survey of 1,551 users of a popular event management and ticketing website measured feelings before and after events. Events were categorized along six dimensions, including active versus passive and attending with others versus alone, to examine links with social connection.

Read at Psychology Today