Shunishment, a trend emerging alongside a greater focus on setting boundaries in personal relationships, manipulates emotional dynamics by rewarding presence and punishing absence. It is marked by unclear and inconsistent rules that make others uncertain of their standing. Frequently employed by individuals with avoidant attachment styles, shunishment can marginalize and suppress the self-expression of others, especially those who already face societal challenges. This deceptive manipulation often leaves the recipient feeling insecure and isolated, rather than fostering healthy communication and connection.
Shunishment is a trend where someone uses their presence as a reward and absence as a punishment, using the relationship as leverage for control.
Shunishment can also be used to suppress others' rights and self-expression—for example, by withdrawing from a queer friend if they make their queerness known.
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