Many young people find safety in the soothing world of ASMR imagine if we could give them that in the real world | Emma Beddington
Briefly

The article explores the world of ASMR (autonomous sensory meridian response) videos, detailing how they offer soothing sensations that mimic physical touch, from hair brushing to gentle tapping. A recent study highlights how many young viewers turn to these videos to alleviate feelings of overwhelm and loneliness, seeking solace in digital experiences that evoke care and intimacy. The report suggests that this trend reflects a deep-seated human desire for connection, previously fulfilled through personal interactions and now sought in this unique and somewhat haunting form of entertainment.
Many of ASMR's young consumers say they watch to soothe feelings of being overwhelmed by the outside world, expressing that these videos provide them solace and safety.
ASMR content mimics intimate gestures of love and care, acting as a digital response to fundamental human needs that previously required physical connection.
Read at www.theguardian.com
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