The study reveals a ninefold increase in young people spending Christmas Day alone, highlighting a significant shift in attitudes and behaviors compared to 1969.
Prof Bobby Duffy noted, "Christmas is just a little bit lonelier and less joyous or magical than it was 55 years ago. The proportion of people spending the day itself alone has doubled."
Despite the growing trend of solitude during Christmas, 80% of people still express enjoyment of the holiday, showcasing a complex relationship with the season.
The research indicates a decline in belief in Santa Claus and a significant increase in the perception that retail promotes Christmas too early, especially among men.
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