Kate Hudson, celebrated for her contagious positivity and film roles, recently partnered with Joico for their 50th anniversary campaign, 'The Joi of Healthy Hair.' Hudson shared her long-standing personal connection to the brand, having used their K-pack since its launch in 1989. Her excitement about working with Joico stems from her genuine love for their products, allowing for an authentic collaboration. Hudson also discussed her hair care routine, emphasizing the importance of quality products in her daily life and wellness practices.
I really only like working with brands I've used and know. When that alignment happens, I get excited because it's good for everyone.
I was like an OG K-pack user... I don't think I've ever had a shower that hasn't had that product in it.
When we started to reconnect and try to see if we were going to do this, it was so fun.
I try to wash my hair every other day or every other two days. I start with Joico's Defy Damage Sleepover Overnight Nourishing Treatment - I love it.
Collection
[
|
...
]