Charlotte de Jong Schouwenburg, a business psychologist, emphasizes the importance of adapting communication styles to effectively influence others in a professional setting. Co-founder of Bravely, she challenges the myth of innate extroversion as essential for influencing people, arguing that these skills can be learned and developed over time. Focused on behavior change rather than character adjustments, she advocates for empathy in business and highlights the need for ongoing practice in developing influencing abilities for effective leadership and teamwork.
If there's one thing I want you to take away from this, is that if you want to influence people, you need to speak the language that appeals to their brain state.
Influence is the capacity to have an effect on character, development, or behavior of someone. We're going to focus on the effect that we have on behavior.
There's this misconception, I call it, the myth of the people person. I fundamentally disagree; these are skills that can be learned.
Influencing others is not a born trait; rather, it's a skill that can be developed over time with practice and dedication.
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