The Ice Bucket Challenge, which went viral a decade ago, was a significant fundraising event for ALS, raising $220 million globally. It featured celebrities participating in a challenge that involved dumping ice water over themselves to create awareness for motor neurone disease. Recently, US college students revived the challenge with the hashtag #SpeakYourMIND, aimed at highlighting mental health issues following the loss of two friends to suicide. This new initiative, like its predecessor, seeks to raise funds and awareness effectively for mental health causes, following a successful model established a decade ago.
The Ice Bucket Challenge was a turning point for our charity, igniting the fight against motor neurone disease and setting a new fundraising benchmark.
The challenge involved pouring a bucket of ice-cold water over your head, posting the video on social media, and nominating others to participate or donate.
Now, the Ice Bucket Challenge is back, resuscitated by US college students to raise mental health awareness, with the hashtag #SpeakYourMIND going viral.
It raised an estimated $220m worldwide for charities fighting to find a cure for ALS, engaging individuals across different socio-economic backgrounds.
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