Influencers with no medical or pharmaceutical training regularly use these platforms to promote prescription drugs. Khloe Kardashian, for example, has posted ads on Instagram to promote a prescription migraine medication. So have Lady Gaga and gold-medalist Olympic athlete Aly Raisman, who recently endorsed a competing migraine medicine in an ad that began with her talking about Women's Mental Health Month.
In 2021, the FDA and Duke Margolis Center for Health Policy found that adolescents and those with chronic conditions are especially vulnerable to pharmaceutical social media direct-to-consumer advertising. This susceptibility and the lack of oversight for such ads could have adverse health consequences, especially for young adult patients.
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