"The medical community was not offering us good options. While insurance is good about covering fertility testing, it can be very behind about covering fertility treatment."
"fertility has constantly come up as an area customers are interested in."
An IUI can cost anywhere from $200 to $4,000 and have a success rate of 10% to 30%."
Startups like Proov and PherDal are partnering with telehealth companies to make their affordable DIY fertility products more accessible to couples struggling to conceive.
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