YouTube, celebrating its 20th anniversary, has evolved from a platform for amateur content and copyright infringements to the dominant internet video platform in 2024. It now hosts traditional media alongside diverse creators pursuing fame and sponsorships. A report from Sandvine reveals that YouTube accounts for 16% of fixed internet download traffic, outperforming Netflix and leading mobile web traffic at 21%. In contrast, other platforms like Facebook, TikTok, and Instagram follow behind, emphasizing YouTube's competitive edge with its varied content formats.
The platform today hosts traditional media outlets officially uploading their content as well as an army of creators producing video for fame and sponsorships.
YouTube's mix of shorter, medium and long-form content can compete with streaming libraries and social media video, suggesting a unique business model.
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